Moco de Gorila (or Gorilla Snot) is also frequently described on beauty blogs as a “secret” weapon, hard to find, or some sort of a hidden tool known only to well-connected stylists.
Given that history, it was inevitable that using targeted Gorilla Glue ads on searches for Gorilla Snot gel would lead to someone putting it in their hair.Ĭompounding the potential confusion, as Brown said, was the fact that her preferred product was marketed as hair “glue.” Additionally, household products and foods have (as Brightbill noted) long been used for hairstyling - Elmer’s brand glue for styling, and Kool Aid for coloring, for instance.
It’s especially foreseeable since there’s a long and well known history of punks using Elmer’s glue in their hair.
Gorilla Snot gel is a niche product since it’s an imported Mexican brand with a cult following in the US, so it’s absolutely foreseeable that people who hear about it by word of mouth, google it and see targeted ads for a glue spray would assume they remembered the name wrong. The only way you don’t get targeted ads for Gorilla Glue is to search for the hair gel under its Spanish name, “Moco de Gorila.” This was foreseeable given the targeted ads for glue on hair gel searches.Īnd again, this isn’t new because Google ad algorithms are getting screwed up by the current story, I distinctly remember getting annoyed months ago because I got glue ads when searching for the hair gel. This is what you see when you search for the hair gel by brand name. When I googled to see where I could order more hair gel months ago, I had to wade through ads for glue. Gorilla Glue needs to have their asses sued, because their vendors have been doing targeted ads based on the “Gorilla Snot” keyword for a long time. The only way you don't get targeted ads for Gorilla Glue is to search for the hair gel under its Spanish name, "Moco de Gorila." This was foreseeable given the targeted ads for glue on hair gel searches. Twitter user Kathryn Brightbill was one of the few people pointing out that not only were the products similar, but that it appeared Gorilla Glue leveraged the confusion to broaden their advertising audience the packaging of the two very different products is noticeably similar: In fact, the only comparable product that boasts a similar hold to Got2B is Gorilla Snot Gel-but for clarification, Gorilla Snot Gel is completely different and not to be confused with the actual, furniture-fixing, never-gonna-let-you-go, stuck-with-you-forever Gorilla Glue. For all my beauty supply and hair-obsessed folks, you know that that particular product is the creme de la creme when it comes to securing flyaways and unruly edges. Predictabaly, many people on social media were highly critical of Brown’s predicament, but some prominent responses called out a general tendency to harshly criticize women (women of color in particular) and to offer support:Ī Februarticle about Brown’s video mentioned a popular and similarly packaged hair product known as “ Moco de Gorila” or “Gorilla Snot” gel:Īccording to Newsweek, in an effort to whip her hair into an always stylish and slicked-back low braided ponytail, Brown apparently ran out of one of her staple products: Got2B Glued Blasting Freeze Spray. The TikTok post went viral - Brown was called the “Gorilla Glue girl,” and numerous news organizations covered the quickly viral video. She advised those viewing the video not to substitute the adhesive spray for styling spray. Having run out of the product, Brown held up a similar bottle of spray adhesive by the brand Gorilla Glue, and explained that she had applied the product to her hair to set the style.īrown added that she had since washed her hair more than a dozen times, but despite that she had not yet managed to break the adhesive down. In what became a viral TikTok post in early February 2021, Tessica Brown shared a video addressing an ongoing issue with her hair: where? Ma hair 🤬🤬 ♬ original sound – Tessica Brownīrown stated that her hair had been in that position for “about a month,” and that she typically set her styles with Got2b brand “Glued” spray. What Happened with Gorilla Glue and a Woman’s Hairstyle? The entirety of the story is a little more complicated. “Your honor, I’m suing Gorilla Glue for pain & suffering” Advertisements On February 8 2020, a social media rumor about a woman (Tessica Brown, or purportedly intending to “sue” Gorilla Glue for damage to her hair began circulating:
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